SEO Styles and Philosophy
Jason's SEO strategies are designed to drive return on investment. Depending on your business model and industry, it may make more sense to follow a projection and visibility SEO strategy or a sales funnel and conversion SEO strategy.
Projection & Visibility SEO
Better for enterprises and brands who sell via multiple platforms, this strategy works well for building an audience and cultivating thought leadership.
Works well if:
- Your buyers need convincing before they make a purchase
- You are an influencer or want to build authority on a channel like YouTube
- You are a large company with an SEO department
Conversion SEO
This is for anyone with a product or service that's in-demand, and wants to drive sales right now, right away.
Ideal for
-eCommerce
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-Local businesses
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-Healthcare practices
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Agencies and Freelancers
How to offer ideal SEO services to your clients! From how to structure your services to how to manage expectations of presentations and deliverables, let's devise a winning solution.