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Strategy Catalog

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1 

Content Strategy 

Plan out content to achieve goals such as outranking, increasing traffic, increasing CVR, etc. 

- SEO

- Paid Search

- Social Media

- Paid Media 

- YouTube

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2

Holistic Strategy

  • Brand voice and tone guidelines

  • Multi-channel content planning (blog, social, email)

  • Content refresh and optimization strategy

  • Persona development and customer journey mapping

3

Series and Campaigns

Strategies for Organic and Paid targeting,

- Editorial content calendar

4

Content Strat

  • Editorial calendar creation

  • Brand voice and tone guidelines

  • Topic ideation and clustering

  • Multi-channel content planning (blog, social, email)

  • Content refresh and optimization strategy

  • Persona development and customer journey mapping

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