Jason Hewett LLC
Jason Hewett
SEO Manager | Copywriter | Editor
I'm an experienced content writer and strategist with a robust background in finance, eCommerce, and CPG.
With a strong foundation in journalism, e-commerce, SEO copywriting, and content marketing, I excel at crafting engaging, conversion-focused content that resonates with audiences and inspires brand loyalty.
As a data-driven creative professional, I leverage cutting-edge SEO tools and techniques to optimize content performance and align with ever-changing search engine algorithms. From SEMrush and ahrefs to GA4 and proprietary SEO agency tools, I can work directly within a CMS and provide technical direction as well as research and synthesize data to deliver insightful reports.
Work Experience Highlights
Associate Director of Performance Content
Publicis Media - Publicis Groupe
Dec 2025 - Present
At Publicis Media, I support clients in navigating GEO (Generative Engine Optimization), helping them understand how they surface across AI-driven platforms and improve performance through targeted copywriting. Internally, I promote a holistic marketing approach by contributing to thought leadership and developing training content, including writing and editing educational videos for cross-functional teams.
• Lead SEO/GEO copywriting strategy for a pharma client, translating complex subject matter into compliant, performance-driven content
• Write social media copy for a major beverage brand, aligning creative with performance insights across organic channels and evaluating AI discoverability impact
• Support and inform GEO audits using tools like Profound to assess brand visibility across AI-driven discovery platforms (e.g., ChatGPT, Google AI Overviews, Microsoft Copilot, Perplexity)
• Translate GEO audit insights into actionable content recommendations for regulated industry clients, balancing discoverability with compliance requirements
• Optimize foundational paid search educational content to improve performance and alignment with evolving search behavior
• Partner with internal knowledge base stakeholders to expand and structure performance content resources
• Lead editorial for the company’s primary internal thought leadership channel on Performance Content, publishing insights on AI-driven search and content strategy
• Develop performance content aligned to evolving AI search behavior and cross-channel dynamics
• Collaborate with SEO, paid media, and brand teams to align content with business goals and measurable outcomes
SEO Content Editor
Reckitt
May 2022 - Dec 2025
At Reckitt, I spearheaded cross-functional initiatives to align SEO, paid search, retail media, and Spanish-language content strategies across Mead Johnson's infant formula portfolio. I drove SEO campaigns that achieved a 600% traffic increase and standardized editorial processes, contributing to a market share exceeding 51% by January 2023.
My work included optimizing workflows with AI, reducing publication timelines by 75%, and coaching 66 team members across editorial and customer-facing roles.
I edited 447 Salesforce Knowledge Base articles, optimized over 117 Enfamil.com articles, and crafted actionable copy for the rewards program, boosting conversions to 35% and generating over 50,000 contest entries in early 2023.
Offpage Specialist
iQuanti
July 2021 - May 2022
The Offpage Specialist role was initially intended to support executing offpage editorial campaigns, but I was quickly appointed to Editorial Team Lead where I managed SEO strategy and content execution for major accounts, including OneMain Financial and Mimecast, while contributing to campaigns for Humana, Northwestern Mutual, Prudential, Discover, and KPMG.
I brought in 5 freelance writers and worked with 3 in-house writers to build an editorial team that at its peak was producing over 50 articles monthly, streamlining workflows to accelerate delivery times by 40%. I authored 100+ off-page articles across finance, medical, cybersecurity, and insurance industries and standardized SEO briefs to align cross-functional teams.
My leadership and editorial pivots played a key role in securing a $1.2M contract with a cybersecurity client by enhancing their SEO and content strategy.
Senior SEO Specialist
Wiley (Part time)
Oct 2021 - June 2022
As a part-time SEO Specialist at Wiley, I developed and standardized SEO content briefs and advised on editorial guidelines and optimizations for both new and existing pages.
My strategies improved keyword rankings to the first page for highly competitive terms and closed ranking gaps with top competitors, enhancing Wiley's overall search engine dominance within the industry.
See Case Study