Updated: Jul 22, 2021
If you're not ready for a blog and just want to boost traffic for your website, let's do a quick SEO makeover. This is a great way to test the waters of SEO to see what kind of impact it has on your business while getting a personalized SEO makeover for your website.
What is an SEO Makeover?
An SEO Makeover is editing your website and/or blog so that it is up-to-date with SEO best practice. It's usually a one-time service. My standard SEO makeover services include
Keyword research & insights
Copy editing (for spelling, grammar, and style)
More advanced SEO makeover services may include all of the above plus any or all of the following
Added content (to increase overall word count)
Formatting (adding different headers to help with SEO)
Social Media strategy
How Often Do I Need an SEO Makeover?
Hopefully just once. But any time things are looking BAD (like, no traffic bad) then you'll need an SEO makeover.
To me, an SEO makeover is more about the website. The foundation of your online business. Your headquarters.
We set it up with general keywords that will likely not change much over time, we make sure everything looks on-brand and presentable, and then we focus on building out your presence with more specific keywords and relevant/timely topics on your blog.
Doing that every month would be like rebuilding a barn every time there's a rain storm. I'm the kind of guy who likes to build it right the first time.
Many SEO agencies and professionals offer monthly SEO services. From what I've seen, usually these services are SEO audits, which provide you with insights, reports, and an informed sense of how you're doing overall.
I offer monthly SEO services too.
My monthly SEO services usually don't involve rebuilding all the content on your website, but rather show you where you are and where you'll want to go to reach your goals.
If you're running a massive blog or in a very competitive market, it's more likely that you'll need to update your SEO strategy on a monthly basis in order to stay ahead of your competitors.
But everyone needs an SEO makeover at some point.
Who Needs an SEO Makeover?
If your website is hard to find, you do.
Typically I perform SEO makeover services for brand new websites and websites who have content and don't understand why it's not working. Ecommerce websites and medical practices come to mind first, but literally anyone with a website needs an SEO makeover at some point.
Local businesses who want to appear in google searches (ie dental practice near me, auto repair shop near me, music recording studio near me, etc.)
Youtube channels looking to refresh older videos to compete with new content
Artists and freelancers who find on work on a platforms like Backstage, LinkedIn, etc.
Ecommerce stores looking for listing optimization (eBay, etsy, shopify, etc.)
Anyone who wants to refresh their website for writing and SEO
What Can I Expect From an SEO Makeover?
SEO can take 4-6 months to resonate with search engines like Google, but when I performed an SEO makeover for my own site, I literally started seeing results overnight.
That's because I was focused on my name--there are other people named Jason Hewett out there, and I wanted to be sure you didn't confuse them with me.
Luckily for me, those other Jason Hewetts did not invest in SEO, which is why it was really easy and fast for this strategy to work for me.
It might be just as easy for you if...
Your keywords are very unique
Your competitors have not invested in SEO
Otherwise, make yourself comfortable with the fact that SEO takes time. There are things like image optimization that might help us accelerate the process (that certainly helped me), but ultimately, even if you had an unlimited budget and launched a million perfectly SEOed blogs overnight... it would still take time for people to read them.
The important thing to remember is that SEO is about serving people. What we're really doing is not trying to win favors with an algorithm, but building a reputation online. Doing all the SEO best practice things is the equivalent to showing up to a job interview with a nice outfit. You still have to show up for the humans.